You could simply slap a company logo on a t-shirt, but you need to dig deeper. you need to take your thoughts on designing t-shirts to the next level, because creatively designing a message can lead to thousands of impressions which in turn can lead to thousands of additional revenue.
First things you need to learn is to start by understanding the wearer. The wearer is ultimately the person that's going to be sharing the shirt's message out in the real world. In the morning the wearer has a choice out of all the other t-shirts in their closet.
Are they going to choose the one you've designed, or grab any old 1 blank t-shirt? So what goes into making a great t-shirt design that people actually want to wear?
Are they going to choose the one you've designed, or grab any old 1 blank t-shirt? So what goes into making a great t-shirt design that people actually want to wear?
Before you think about the design itself, consider where it's gonna go.
Will it be a simple pocket design? Will it fit the whole t-shirt? Is it going to go on the sleeve? Or will you be incorporating a certain logo or phrase into it?
You need to gather and research all of this information and then consider all of your options, and who the design is for.
Remember: you're not looking to make the coolest design here.
You need to make what works for the client or for the band.
When you wear a t-shirt with a graphic or text on it, you're saying something about yourself. You're sending a message, and this could be as simple as: "I love this band" or "I'm a graphic designer".
You might like a t-shirt because of the style or the certain messaging that it has, because it makes you feel like you're part of something bigger than yourself.
This is what kind of information you gotta pull out of what you're given.
Remember: you're not looking to make the coolest design here.
You need to make what works for the client or for the band.
When you wear a t-shirt with a graphic or text on it, you're saying something about yourself. You're sending a message, and this could be as simple as: "I love this band" or "I'm a graphic designer".
You might like a t-shirt because of the style or the certain messaging that it has, because it makes you feel like you're part of something bigger than yourself.
This is what kind of information you gotta pull out of what you're given.
If you're designing merch for a band, you gotta put yourself in the shoes of their #1 fan.
And a great t-shirt doesn't have to be over complicated or over illustrated.
If typing out the name, arcing it, and giving it some distress works then it's all you have to do.
Most of the time your favorite t-shirt is pretty simple, so don't feel like you need to over complicate things just to please a client or to show that you've done enough work.
If typing out the name, arcing it, and giving it some distress works then it's all you have to do.
Most of the time your favorite t-shirt is pretty simple, so don't feel like you need to over complicate things just to please a client or to show that you've done enough work.
Designing a t-shirt starts by understanding the project and the wearer completely.
Only then will you be on your way to making a great t-shirt design. Potentially someone's favorite t-shirt. And will be your job as a t-shirt designer.
You don't design for your own personal taste. You don't design for the client's personal taste necessarily.
You designed for the wearer. You want them to wake up and grab the shirt and put it on every chance they get.
Only then will you be on your way to making a great t-shirt design. Potentially someone's favorite t-shirt. And will be your job as a t-shirt designer.
You don't design for your own personal taste. You don't design for the client's personal taste necessarily.
You designed for the wearer. You want them to wake up and grab the shirt and put it on every chance they get.
Have you ever designed a t-shirt? What was it for?
Let me know in the comments below!
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